approach

Informed, balanced design choices provide you with a fast, efficient, easily maintained website that presents the information and image you want quickly and accurately:

• we select reasonable technologies and features that fulfill your needs
• we create visual and internal designs appropriate to the site’s size and function
• we keep the visual design clean so that the presentation doesn’t overwhelm the content
• we balance visual design with performance and accessibility
• we balance features with maintainability
• we validate to World Wide Web Consortium (W3C) standards to improve reliability and likely compatibility with future browsers
• we employ database technology when appropriate to ensure a single data source
• we optimize for search engines with straightforward urls and automated sitemaps and indexes

The result of this approach is a successful website that is visually appealing and easily navigable, that provides uncompromised, reliable performance, that is easy to maintain, and that delivers dynamic, accurate information which communicates your message effectively.